Viridian represented Singing Pastures, Inc. in its $2 million equity investment round led by Bullish and Sassafrass Investments.

 

Founded by Holly and John Arbuckle, Singing Pastures reimagines the meat snack category by using whole-food ingredients, including bone broth and collagen, and traditional crafting methods like fermentation. The brand has secured significant retail presence with placement in over 800 locations across the United States, targeting a shift in consumer demand away from traditional protein bars toward functional, whole-food snacks.

 

The brand is building a loyal following by delivering high-quality protein snacks that resonate both functionally and emotionally - particularly with women, one of the fastest-growing segments in on-the-go protein. With increasing retail presence and growing word-of-mouth momentum, Singing Pastures is expanding the category by attracting new consumers to the meat stick category.